This project is a Philippine master franchise project of GENESIS BBQ, a global franchise group in 57 countries around the world, and LCS GROUP KOREA plans to open more than 1,000 franchises by 2025, after signing a contract in February 2021. The company aims to surpass the Philippines' largest restaurant franchise "Jolibee" by 2025, leveraging its abundant experience in the restaurant franchise and LCS GROUP's infrastructure and influence in the Philippines.

LCS Group Korea CEO and Genesis BBQ Group Chairman